Last updated: April 2025
About this Privacy Notice
This Privacy Notice is meant to give you information about what personal data we collect about you, how we use it, why we use it, and how you control the data processing.
The Basics: Who We Are, Our Role, and Definitions
We, Sprout Good Habits Inc, offer access to AI-based Assistants available through a mobile app (“App”), designed to help parents support their children in developing habits, independence, and confidence through interactive experiences and proprietary educational materials provided by Creators (together with the App, the “Services”).
Our offices are located at:
1111B S Governors Ave STE 28408
Dover, DE, 19904 US
If you have questions about our company or your privacy, or want to exercise your rights, you can contact us at: hello@sproutparental.com
We are the controller in respect of the processing described in this Privacy Notice.
Definitions and Recommendations
“Personal data” means any information that identifies you directly or indirectly.
“Creators” are educators, coaches, or other individuals providing content through the App.
“Assistant” refers to AI-powered features within the App.
This Privacy Notice is meant to be read together with our Terms of Service:
https://sproutgoodhabits.com/terms
Legal Bases
Under the EU's GDPR, we only process personal data when we have a legal basis: consent, contract, legal obligation, or legitimate interest.
Personal Data We Collect, How We Use It, and Why
Contact Form Information
- What: Name, company, email, message content
- Why: To respond and share updates
- Legal Basis: Contract performance and consent
Activity and System Data
- What: IP address, device ID, browsing history, usage
- Why: Analytics, fraud prevention, performance
- Legal Basis: Legitimate interest
Registration Data
- What: Name, email, phone, 3rd-party login data (e.g. Google)
- Why: App access, security, communication
- Legal Basis: Contract performance and legitimate interest
Payment Data
- What: Bank account or required payment data
- Why: Facilitate payouts, prevent fraud
- Legal Basis: Contract and legitimate interest
Uploaded Materials
- What: Any uploaded files or content (images, audio, etc.)
- Why: Provide services and support AI interactions
- Legal Basis: Contract performance
Artificial Intelligence
Sprout uses AI features to support interaction. We do not use your data to train general-purpose models.
Sharing Personal Data
- Customers: Your organization may access your usage data.
- Service Providers: Bound by confidentiality agreements.
Types include:
- Cloud Providers – Store all collected personal data
- CRM – Name, email, company, phone
- Email Tools – Name and email
- Payment Processors – Banking info
- Analytics Tools – IP, cookies, usage
- AI Vendors – All Assistant-linked content
- UG Labs – All engagement-related data
Assistant Content Visibility
Assistant outputs may be visible to users, families, and prospective partners.
Generative AI Providers
We share content with Gemini Pro via UG Labs to support interactions.
Change of Ownership
If Sprout is sold, merged, or liquidated, your data may be part of the transferred assets.
Law Enforcement Disclosures
We may disclose data to enforce rights, comply with legal obligations, or investigate fraud.
International Transfers
We comply with international data transfer laws and use Standard Contractual Clauses where applicable.
Security Measures
- Encrypted transit (TLS 1.2)
- Firewalls, antivirus, secure servers
- Access controls and employee NDAs
- Regular backups and internal security reviews
Your Rights
You may:
- Access your personal data
- Correct inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict processing
- Get a portable copy of your data
- Object to processing
- Withdraw consent
- File complaints with regulators
To exercise rights, contact:
hello@sproutparental.com
Data Retention
We retain your data only as long as needed. Deleted content will be removed from public-facing areas in a timely manner. Data may be kept longer for legal or audit reasons.
Cookies and Similar Technologies
Types we use:
- Necessary – App function
- Functionality – Preferences
- Security – Session safety
- Analytics – Usage improvement
Third-party cookies:
UG Labs – Used for engagement tracking and AI delivery
You can disable cookies in your browser, but functionality may be affected.
Third-Party Services
Use of external services is at your own risk and subject to their terms.
Children
We do not knowingly collect personal data from users under 18 without parental consent. Notify us if such data is found.
Changes to This Notice
We may update this notice. Check back periodically for changes.
Annex A – Your Rights Under the CCPA/CPRA (California)
If you are a California resident, you may:
- Request what personal data we’ve collected
- Request deletion or correction
- Opt out of sale/sharing of personal data
- Limit use of sensitive data
- Not face discrimination for exercising these rights
To exercise these rights, email:
hello@sproutparental.com
We do not sell or share your personal data. In the last 12 months, we have disclosed identifiers, usage info, and other categories described above only for business purposes.